Raison et liberte
Common sense for urbanites. I am a MBA student, libertarian, lover of design, branding and beautiful things + people. Have fun while you browse and go check my other blogs, Le Business C'est Super Chic and Emerging Markets.
fastcompany: Christina Chaey reports: “The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon. Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores. Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.” This is fascinating, but it would be much more awesome if companies would privatize the MTA. 
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  1. fastcompany:

    Christina Chaey reports:

    “The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.

    Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.

    Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”

    This is fascinating, but it would be much more awesome if companies would privatize the MTA. 

  1. 51 notesTimestamp: Tuesday 2012/10/09 12:03:15Via: fastcompanyMTANew York CitySubwayMetroCardGAPBrandingCouponsRetailAdvertising
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  10. blogofastudent reblogged this from gifted and added:
    what if you have a express pay? Doesnt this encourage waste by promoting the idea that if you want all the deals you...
  11. gifted reblogged this from fastcompany and added:
    the biz call an opportunity…
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  14. lalibertarienne reblogged this from fastcompany and added:
    fascinating, but it would be much more awesome if companies would privatize
  15. adamnac reblogged this from fastcompany
  16. fastcompany posted this
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